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2012年9月10日 星期一

Sensory Loss in Older Adults - Taste, Smell & Touch - Behavioral Approaches for Caregivers


As we age, our sensory systems gradually lose their sharpness. Because our brain requires a minimal amount of input to remain alert and functioning, sensory loss for older adults puts them at risk for sensory deprivation. Severe sensory impairments, such as in vision or hearing, may result in behavior similar to dementia and psychosis, such as increased disorientation and confusion. Added restrictions, such as confinement to bed or a Geri-chair, increases this risk. With nothing to show the passage of time, or changes in the environment, the sensory deprived person may resort to repetitive problem behaviors (calling out, chanting, rhythmic pounding/rocking) as an attempt to reduce the sense of deprivation and to create internal stimulation/sensations.

This article is the third in a series of three articles that discuss the prominent sensory changes that accompany aging, and considers the necessary behavioral adjustments or accommodations that should be made by professional, paraprofessional, and family caregivers who interact with older adults. Though the medical conditions are not reviewed in depth, the purpose of this article is to introduce many of the behavioral health insights, principles, and approaches that should influence our care giving roles. This article addresses age-related changes in taste, smell, and touch, and a related subject, facial expressiveness.

I. TASTE AND SMELL

A. Changes in taste and smell with aging:

1. Less involved in interpersonal communication, leading to decreased quality of life, and contributing to depression and apathy;

2. The decline in taste sensitivity with aging is worsened by smoking, chewing tobacco, and poor oral care. This results in more complaints about food tasting unpleasant or unappetizing, and sometimes causing the person to stop eating altogether;

3. With aging, there is a decline in the sense of smell, resulting in a decreased ability to identify odors. Also the person with a declining sense of smell is more tolerant of unpleasant odors, and this can be further exacerbated by smoking, some medications, and certain illnesses.

B. Effects of taste and smell changes on demented elderly:

1. Individuals with Alzheimers Disease lose their sense of smell more than non-dementia individuals, due to change in their recognition thresholds. This is because there is a concentration of tangles and plaques characteristic of Alzheimers Disease found in olfactory areas of the brains of patients with this disease, compounding the declining sense of smell that accompanies old age;

2. The impairment in the ability to distinguish flavors in foods for those with dementia results in diminished eating pleasure, and a loss of appetite. Recommendation: more attention to and greater awareness of the importance of eating, and reminders of having eaten, which can minimize the risk of malnutrition and dehydration;

3. The impaired sense of taste and smell can result in a serious inability to sense danger, such as gas leaks, smoke or other odors, which would obviously interfere with taking necessary steps for safety. Also, problems with taste may cause the person to overcook or use spoiled foods, raising the risk of food poisoning. Recommendation: use smoke detectors, clean out refrigerators regularly, and check drawers for food hoarding.

II. TOUCH

A. Changes in sense of touch with aging:

1. The sense of touch includes perception of pressure, vibration, temperature, pain, position of body in space, and localization of a touch. Some of this sense of touch diminishes with aging, but affects no more than 50% of older adults;

2. The most pronounced changes occur in the feet, and changes become less apparent as we move up the body. A decline in the sense of perception in the feet contributes to increased danger of falling or tripping over objects. Changes in hand sensitivity will often lead to dropping of objects;

3. Because the sense of touch is the most intact of all senses in older adults, and least impacted by advancing years, it can be the more important means of communicating, whether to gain his or her attention, to reassure him or her, to let the person know that you are there to help, and to guide the person in an activity;

4. Touch is therapeutic since older adults may be touch deprived. In medical and institutional settings, such as nursing homes, there may be even fewer opportunities for touch and physical contact. Recommendation: take extraordinary steps to make appropriate physical contact with the older adult for reassurance, to gain attention, to confirm communication, and to provide a greater sense of safety and security.

III. FACIAL EXPRESSIVENESS

1. Some neurological disorders, like Alzheimers

disease, Parkinsons, and other types of dementia result in decreased facial expressiveness. This makes it difficult to discern emotional reactions or expressions that would otherwise be apparent in those without such disorders;

2. Because we depend so much on non-verbal communications and facial expressiveness, it is difficult to know if the other person is hearing and understanding what we are communicating. This makes it less enjoyable and less rewarding to communicate with someone who does not show the expected emotional reaction, such as a smile, a laugh, a grimace, or even a shrug.
Recommendation: even in the absence of facial expressiveness, do not avoid communicating with this person, but do not be upset or disappointed when the emotional reaction does not appear. Caregiver disappointment and rejection only contributes further to apathy and withdrawal.

PRINCIPLES FOR CAREGIVERS

The following principles apply to caregiving approaches with older adults who have diminished sensory function. Increased sensitivity and insight to the needs of these individuals improves their quality of life and improves our effectiveness:

1. Observe his or her behavior, and look for cues and signs of pain or discomfort;

2. Help the person work through the emotional impact of the sensory changes, allowing expression, acceptance, and support of the grief and sadness accompanying these losses;

3. Do not try to fix the unpleasantness; acceptance and support goes a longer way toward healing than a quick fix or a patronizing attitude;

4. Reduce excess disability by maximizing whatever functioning is still left, such as proper eyeglass prescriptions, or functioning hearing aids;

5. Consider assistive devices (phone amplifiers, large text books, headphones, and the Braille Institute for a variety of useful visual aids).

6. Remember that the need for touch increases during periods of stress, illness, loneliness, and depression;

7. Touch is especially important when communicating with blind, deaf, and cognitively impaired individuals;

8. Use touch often, but only to the extent that the person is comfortable with it;

9. Do not give the person a pat on the head, or a tap on the cheek, as this can be perceived as condescending.

Normal aging brings with it a general decline in sensory functioning. To minimize the emotional, behavioral and attitudinal impact these losses have on older adults, caregivers should develop insights and approaches that take the special needs into account, and try to turn unpleasant, frustrating situations into more caring, helpful, and sensitive interactions. As caregivers can integrate behavioral principles in the delivery of the health care with older adults, we can have a positive impact on the management of these losses.

Copyright 2008 Concept Healthcare, LLC




Joseph M. Casciani, PhD, is a geropsychologist who has devoted his professional career to working with older adults and their caregivers. His company, Concept Healthcare, http://www.cohealth.org, offers online resources to integrate behavioral health approaches in the health care of older adults.





This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.

2012年8月22日 星期三

Do You See, Hear, Feel, and Smell Too Much? Could it Be Sensory Processing Disorder?


The senses take in sensory information, but the brain does not process them correctly. A person who is ultra-sensitive to environmental input (see, smell, hear, taste, touch, movement, balance, body position) can feel overloaded, anxious, tense, or scared. A feeling of the "fight or flight" response can set in.

The SPD Foundation writes on their website,

"Sensory Processing Disorder (SPD, formerly known as "sensory integration dysfunction") is a condition that exists when sensory signals don't get organized into appropriate responses. Pioneering occupational therapist and neuroscientist A. Jean Ayres, PhD, likened SPD to a neurological "traffic jam" that prevents certain parts of the brain from receiving the information needed to interpret sensory information correctly."

Both children and adults can have SPD. Today, it is primarily children who are treated by an occupational therapist specializing in sensory integration therapy. More adults are learning about SPD and recognizing that they may have had this their entire lives and have adapted in ways that can both help or hinder their lives.

Here are ways that an adult with Sensory Processing Disorder can adapt:


Avoiding situations such as a state fair or amusement parks
At family gatherings, wandering off to a quiet place for a while to rest from the sensory input
Doing balancing exercises
Taking Tae Kwon Do to improve body position awareness
Closing windows in the summer when the neighbors are using leaf blowers
Muting commercials and looking away from the fast-moving images
Wearing clothes that are soft
Cutting labels out of clothing
At meetings, sitting at the head of the conference table so the sound and movement is coming from one direction
Doing grocery shopping and other errands only early in the morning when the stores are quiet
Never shopping on Black Friday
Exercising
Going to sensory integration therapy
Seeking inputs such as scented candles or perfume
Listening to music in surround sound or with headphones

This list is only a few of the adaptation or avoidance techniques that a child or adult may do because each person reacts differently.




Eileen Parker is the creator of the Cozy Calm weighted blanket. She has autism and sensory processing disorder so she knows first-hand how her weighted blanket gives her a happy and restful sleep. Find her weighted blankets at http://www.CozyCalm.com Read her blog at http://www.EileenParker.com





This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.

2012年5月29日 星期二

Do You See, Hear, Feel, and Smell Too Much? Could it Be Sensory Processing Disorder?


The senses take in sensory information, but the brain does not process them correctly. A person who is ultra-sensitive to environmental input (see, smell, hear, taste, touch, movement, balance, body position) can feel overloaded, anxious, tense, or scared. A feeling of the "fight or flight" response can set in.

The SPD Foundation writes on their website,

"Sensory Processing Disorder (SPD, formerly known as "sensory integration dysfunction") is a condition that exists when sensory signals don't get organized into appropriate responses. Pioneering occupational therapist and neuroscientist A. Jean Ayres, PhD, likened SPD to a neurological "traffic jam" that prevents certain parts of the brain from receiving the information needed to interpret sensory information correctly."

Both children and adults can have SPD. Today, it is primarily children who are treated by an occupational therapist specializing in sensory integration therapy. More adults are learning about SPD and recognizing that they may have had this their entire lives and have adapted in ways that can both help or hinder their lives.

Here are ways that an adult with Sensory Processing Disorder can adapt:


Avoiding situations such as a state fair or amusement parks
At family gatherings, wandering off to a quiet place for a while to rest from the sensory input
Doing balancing exercises
Taking Tae Kwon Do to improve body position awareness
Closing windows in the summer when the neighbors are using leaf blowers
Muting commercials and looking away from the fast-moving images
Wearing clothes that are soft
Cutting labels out of clothing
At meetings, sitting at the head of the conference table so the sound and movement is coming from one direction
Doing grocery shopping and other errands only early in the morning when the stores are quiet
Never shopping on Black Friday
Exercising
Going to sensory integration therapy
Seeking inputs such as scented candles or perfume
Listening to music in surround sound or with headphones

This list is only a few of the adaptation or avoidance techniques that a child or adult may do because each person reacts differently.




Eileen Parker is the creator of the Cozy Calm weighted blanket. She has autism and sensory processing disorder so she knows first-hand how her weighted blanket gives her a happy and restful sleep. Find her weighted blankets at http://www.CozyCalm.com Read her blog at http://www.EileenParker.com





This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.

2012年1月9日 星期一

Sensory Loss in Older Adults - Taste, Smell & Touch - Behavioral Approaches for Caregivers


As we age, our sensory systems gradually lose their sharpness. Because our brain requires a minimal amount of input to remain alert and functioning, sensory loss for older adults puts them at risk for sensory deprivation. Severe sensory impairments, such as in vision or hearing, may result in behavior similar to dementia and psychosis, such as increased disorientation and confusion. Added restrictions, such as confinement to bed or a Geri-chair, increases this risk. With nothing to show the passage of time, or changes in the environment, the sensory deprived person may resort to repetitive problem behaviors (calling out, chanting, rhythmic pounding/rocking) as an attempt to reduce the sense of deprivation and to create internal stimulation/sensations.

This article is the third in a series of three articles that discuss the prominent sensory changes that accompany aging, and considers the necessary behavioral adjustments or accommodations that should be made by professional, paraprofessional, and family caregivers who interact with older adults. Though the medical conditions are not reviewed in depth, the purpose of this article is to introduce many of the behavioral health insights, principles, and approaches that should influence our care giving roles. This article addresses age-related changes in taste, smell, and touch, and a related subject, facial expressiveness.

I. TASTE AND SMELL

A. Changes in taste and smell with aging:

1. Less involved in interpersonal communication, leading to decreased quality of life, and contributing to depression and apathy;

2. The decline in taste sensitivity with aging is worsened by smoking, chewing tobacco, and poor oral care. This results in more complaints about food tasting unpleasant or unappetizing, and sometimes causing the person to stop eating altogether;

3. With aging, there is a decline in the sense of smell, resulting in a decreased ability to identify odors. Also the person with a declining sense of smell is more tolerant of unpleasant odors, and this can be further exacerbated by smoking, some medications, and certain illnesses.

B. Effects of taste and smell changes on demented elderly:

1. Individuals with Alzheimers Disease lose their sense of smell more than non-dementia individuals, due to change in their recognition thresholds. This is because there is a concentration of tangles and plaques characteristic of Alzheimers Disease found in olfactory areas of the brains of patients with this disease, compounding the declining sense of smell that accompanies old age;

2. The impairment in the ability to distinguish flavors in foods for those with dementia results in diminished eating pleasure, and a loss of appetite. Recommendation: more attention to and greater awareness of the importance of eating, and reminders of having eaten, which can minimize the risk of malnutrition and dehydration;

3. The impaired sense of taste and smell can result in a serious inability to sense danger, such as gas leaks, smoke or other odors, which would obviously interfere with taking necessary steps for safety. Also, problems with taste may cause the person to overcook or use spoiled foods, raising the risk of food poisoning. Recommendation: use smoke detectors, clean out refrigerators regularly, and check drawers for food hoarding.

II. TOUCH

A. Changes in sense of touch with aging:

1. The sense of touch includes perception of pressure, vibration, temperature, pain, position of body in space, and localization of a touch. Some of this sense of touch diminishes with aging, but affects no more than 50% of older adults;

2. The most pronounced changes occur in the feet, and changes become less apparent as we move up the body. A decline in the sense of perception in the feet contributes to increased danger of falling or tripping over objects. Changes in hand sensitivity will often lead to dropping of objects;

3. Because the sense of touch is the most intact of all senses in older adults, and least impacted by advancing years, it can be the more important means of communicating, whether to gain his or her attention, to reassure him or her, to let the person know that you are there to help, and to guide the person in an activity;

4. Touch is therapeutic since older adults may be touch deprived. In medical and institutional settings, such as nursing homes, there may be even fewer opportunities for touch and physical contact. Recommendation: take extraordinary steps to make appropriate physical contact with the older adult for reassurance, to gain attention, to confirm communication, and to provide a greater sense of safety and security.

III. FACIAL EXPRESSIVENESS

1. Some neurological disorders, like Alzheimers

disease, Parkinsons, and other types of dementia result in decreased facial expressiveness. This makes it difficult to discern emotional reactions or expressions that would otherwise be apparent in those without such disorders;

2. Because we depend so much on non-verbal communications and facial expressiveness, it is difficult to know if the other person is hearing and understanding what we are communicating. This makes it less enjoyable and less rewarding to communicate with someone who does not show the expected emotional reaction, such as a smile, a laugh, a grimace, or even a shrug.
Recommendation: even in the absence of facial expressiveness, do not avoid communicating with this person, but do not be upset or disappointed when the emotional reaction does not appear. Caregiver disappointment and rejection only contributes further to apathy and withdrawal.

PRINCIPLES FOR CAREGIVERS

The following principles apply to caregiving approaches with older adults who have diminished sensory function. Increased sensitivity and insight to the needs of these individuals improves their quality of life and improves our effectiveness:

1. Observe his or her behavior, and look for cues and signs of pain or discomfort;

2. Help the person work through the emotional impact of the sensory changes, allowing expression, acceptance, and support of the grief and sadness accompanying these losses;

3. Do not try to fix the unpleasantness; acceptance and support goes a longer way toward healing than a quick fix or a patronizing attitude;

4. Reduce excess disability by maximizing whatever functioning is still left, such as proper eyeglass prescriptions, or functioning hearing aids;

5. Consider assistive devices (phone amplifiers, large text books, headphones, and the Braille Institute for a variety of useful visual aids).

6. Remember that the need for touch increases during periods of stress, illness, loneliness, and depression;

7. Touch is especially important when communicating with blind, deaf, and cognitively impaired individuals;

8. Use touch often, but only to the extent that the person is comfortable with it;

9. Do not give the person a pat on the head, or a tap on the cheek, as this can be perceived as condescending.

Normal aging brings with it a general decline in sensory functioning. To minimize the emotional, behavioral and attitudinal impact these losses have on older adults, caregivers should develop insights and approaches that take the special needs into account, and try to turn unpleasant, frustrating situations into more caring, helpful, and sensitive interactions. As caregivers can integrate behavioral principles in the delivery of the health care with older adults, we can have a positive impact on the management of these losses.

Copyright 2008 Concept Healthcare, LLC




Joseph M. Casciani, PhD, is a geropsychologist who has devoted his professional career to working with older adults and their caregivers. His company, Concept Healthcare, http://www.cohealth.org, offers online resources to integrate behavioral health approaches in the health care of older adults.





This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.

2012年1月4日 星期三

What Does Your Product Smell Like?


When managing your brands, whether you do it consciously or not, you are constantly seeking new ways of interacting with and engaging your customers. The problem is that, no matter how innovative you try to be, you usually always end up doing more of the same - developing brand communications (whether through advertising or in-store) that appeal to either or both the visual and auditory senses. In essence, we try to make as much noise as possible!

There is a much deeper and long-lasting level at which you can interact with current and potential customers however, by appealing to more than these two basic senses and by thinking about how your product, service, marketing communications and customer environment appeal to the five human senses.

There is nothing wrong with developing high-impact and impressive visual and auditory communications. Actually this is something you should constantly strive for. You need to ensure however, that such communications not only impress, but rest impressed in the minds and hearts of your audience.

This is where multisensory marketing comes in.

Multisensory marketing offers you the opportunity to create an emotional bond by directly impacting on the five senses of current and prospective customers, with the objective of influencing behaviour and attitudes towards a particular brand. This tapping into the emotional side of customers also influences the memories that customers carry with them about their experience with your brand.

Multisensory marketing gives managers the emotional engagement with customers they need for their communications to fly over the clutter of advertising in the market, and differentiate their positioning from that of their competitors.

For the brand manager multisensory marketing also adds longevity to branding and marketing efforts (improving return on marketing investment), whilst for the customer it reduces cognitive workload (making brand associations easier) and facilitates recall (making positive word-of-mouth promotion more likely).

The current situation

Multisensory marketing is not new. It has been in use by various major brands across the globe for quite some time. For example, Kellogg's design the sound of their cereals in a lab to appeal to the sense of sound, Singapore Airlines matches the aroma in the cabin (sense of smell) with the interior colour scheme and the uniforms worn by flight attendants (sense of sight).

What is still underexploited however is the systematically planned approach required for the full benefits of multisensory marketing to be harnessed, and the broad utilisation of more than 2 senses concurrently.

The benefits that can be gained from developing positive brand-related sensory experiences cannot be underestimated. According to the Behavioural Science and Cognitive Studies at the University of California Press, "People remember 20% of what they hear. If they see and hear it they remember about 80%." This study was concerned with the holistic management of two senses. Imagine the results that could be obtained by harnessing more than two!

Focusing on the auditory (sense of hearing) and visual (sense of sight) elements of our communications is what comes most natural to most marketers. And let's face it - that is also what all your competitors are doing!

If you are looking however to shift your marketing efforts into a higher gear, answer this simple question "What does my product smell like?"

The Sense of Smell

Referred to as Olfactory Marketing, use of smells and aromas started in the 1980s when British supermarkets realised, almost by accident, that having a bakery (emanating aromas of freshly baked products) not only pushed up the sales of bread, but also of other seemingly unrelated products carried on the shelves.

The potential which can be unlocked through the sense of smell is enormous. Suffice to say that the sense of smell is 10,000 times more sensitive than the sense of taste.

Smell can also be harnessed by business owners (from retail to catering establishments, including banks and supermarkets) to add an emotional and memorable element to an otherwise stale customer environment. This because the average human is 100 times more likely to remember a scent over something seen, heard or touched. In fact, "memory for odour is markedly resistant to time, easily accessed and tends to be characterised by a degree of emotion, clarity and vividness." (Laird 1935; Engen & Ross 1973; Hertz and Cupchik 1992)

Such conclusions are further supported by research from the Sense of Smell Institute which found that "people can recall smells with 65% accuracy after a year, while the visual recall of photos sinks to about 50% after only three months."

Can't remember where you took a photo on your last family holiday, but can still recall the aromas of your grandmother's home-made cooking? Now you know why.

But what does this mean in practice for the owner of, say, a medium-sized retail store?

When customers associate a unique and positive odour with your retail environment they develop quick associations with the brand, thus making any branding and marketing efforts more effective. It also allows you to stand out from the crowd and differentiate your store from competition in a sustainable manner which is very hard to copy. The shopping experience will also be much more memorable, thus multiplying many times over the possibility of free advertising through word-of-mouth.

Various emotions can be evoked in customers to facilitate specific responses and behaviour. For example, smell can be used to excite a client at a casino, create a sense of calmness in a customer care office (normally associated with the stress of submitting complaints), or conjure images of the Caribbean in a travel agency.

A number of industries have long realised the potential that the sense of smell has in evoking emotions, creating the right mood and influencing customer behaviour. Think of the smell of a new car straight out of the showroom - hard to forget. Companies like Rolls Royce and Citroen have now made it a feature on most of their models - the latter starting with the Citroen C4.

Putting it all together

It is easy to fall into the trap of thinking that sensorial experiences can be created by buying off-the-shelf solutions and implementing them the same day - maybe by simply adding background music to a retail environment or making staff wear a specific type of perfume.

However, multisensory marketing is only effective when it is strategically planned for and seamlessly integrated within a holistic strategic plan. It also needs to be faithful to the core brand message - after all, it is only this which sets you apart from your competition. Developing sensorial experiences based on your core brand identity ensures that your messages are unique, hard to imitate and appeal to your particular market segment.








This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.

2011年12月16日 星期五

Do You See, Hear, Feel, and Smell Too Much? Could it Be Sensory Processing Disorder?


The senses take in sensory information, but the brain does not process them correctly. A person who is ultra-sensitive to environmental input (see, smell, hear, taste, touch, movement, balance, body position) can feel overloaded, anxious, tense, or scared. A feeling of the "fight or flight" response can set in.

The SPD Foundation writes on their website,

"Sensory Processing Disorder (SPD, formerly known as "sensory integration dysfunction") is a condition that exists when sensory signals don't get organized into appropriate responses. Pioneering occupational therapist and neuroscientist A. Jean Ayres, PhD, likened SPD to a neurological "traffic jam" that prevents certain parts of the brain from receiving the information needed to interpret sensory information correctly."

Both children and adults can have SPD. Today, it is primarily children who are treated by an occupational therapist specializing in sensory integration therapy. More adults are learning about SPD and recognizing that they may have had this their entire lives and have adapted in ways that can both help or hinder their lives.

Here are ways that an adult with Sensory Processing Disorder can adapt:


Avoiding situations such as a state fair or amusement parks
At family gatherings, wandering off to a quiet place for a while to rest from the sensory input
Doing balancing exercises
Taking Tae Kwon Do to improve body position awareness
Closing windows in the summer when the neighbors are using leaf blowers
Muting commercials and looking away from the fast-moving images
Wearing clothes that are soft
Cutting labels out of clothing
At meetings, sitting at the head of the conference table so the sound and movement is coming from one direction
Doing grocery shopping and other errands only early in the morning when the stores are quiet
Never shopping on Black Friday
Exercising
Going to sensory integration therapy
Seeking inputs such as scented candles or perfume
Listening to music in surround sound or with headphones

This list is only a few of the adaptation or avoidance techniques that a child or adult may do because each person reacts differently.




Eileen Parker is the creator of the Cozy Calm weighted blanket. She has autism and sensory processing disorder so she knows first-hand how her weighted blanket gives her a happy and restful sleep. Find her weighted blankets at http://www.CozyCalm.com Read her blog at http://www.EileenParker.com





This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.