Top 10 Reasons Why You Need To Integrate Manual Therapy Into Your Current Program

I want this article to reach out to practitioners, trainers and the general public because I feel that everyone needs to implement some form of manual therapy into their program. Whether it's a monthly Massage Therapy treatment, a bi-weekly A.R.T. visit, or a weekly laser therapy session, I believe that any and all therapies will not only make your program better, but it will make your program work better for you.

Here's how we can break this down for the above target groups:

1) For Clients, this area of health is often over looked and underutilized. Knowledge is power, and by reading this blog, readers can take action towards a proper health care plan.

2) For Trainers and Fitness Pros, working with a health care professional can take your business to the next level and help your patients achieve greater success. They will thank-you for being informed and dedicated to their success and lead them to a achieving great results.

3) For Practitioner: as a health care professional, we often think that everyone knows what we do, and immediately think every client must have this done. This is not the case so we must make everyone aware of what we do and how we can help them.

Manual therapists are Massage Therapists, Chiropractors, Osteopaths, or Body Workers. These professionals follow an actual science and technique, with takes a lot of schooling and practice. Techniques from these professionals are a far cry from the indiscriminate kneading and pounding of some masseuses, who only make people to feel better for awhile, sort of like a placebo.

Manual Therapy and Alternative Medicine is not only for pain, but to stay healthy and achieve an optimal level of fitness and health in our current workout or lifestyle plan. Whether you are an athlete looking to get stronger, or a stay at home mom looking to create a balanced lifestyle, here are my top 10 reasons you need manual therapy in your current program. There are far more reasons for someone to be working with a health care provider such as a massage therapist or chiropractor, some are general and more are individual. Feel free to leave your comments and ideas on the bottom of this blog. I would love to hear your thoughts!

1. Create Body Awareness

Have you ever been told that your glutes doesn't fire or you have one side of your body much stronger or balanced than the other? A Manual Therapist can show you how to balance and strengthen your weak areas and teach you how to get your muscles to fire properly, allowing you to take your program to the next level.

2. Removing built up toxins

Massage flushes away waste products from your muscles, tissues, and skin more easily. This helps digestive disorders (such as spastic colon, constipation and intestinal gas) as well as acne and other deficiencies.

3. Relieve pain.

Soft tissue work can help block nervous system pain receptors and increase blood flow to the muscles. It can reduce the pain of arthritis as it relieves and increases joint mobility and it takes pressure off painful joints. Trained practitioners can also help ease the pain of migraines, childbirth and cancer.

4. Increase attitude and alertness.

Bodywork improves attitude. It gets things flowing in the brain by stimulating brain-wave activity which helps increase alertness. Techniques like Massage Therapy and standard chiropractic adjustments can help you reach your goal!

5. Prevent injury and illness.

Tense muscles pull and tighten the body, restrict circulation and pull the body out of alignment. Unattended, this can lead to a host of problems.

6: Release of Endorphins

Endorphins are chemicals in the brain known as neurotransmitters, or natural pain killers. They transmit electrical signals within the nervous system. They are mostly found in the pituitary gland. In addition to decreased feelings of pain, we experience euphoria, a change in appetite, release of sex hormones, and enhancement of the immune response. With high levels of these natural chemicals, we feel less pain and fewer negative effects of stress.

7. Improve nerve Function

Contracted muscles can press on or pinch your nerves causing tingling, numbness or pain.

Certain manual therapies like massage therapy relaxes these contracted muscles to relieve the compression on your nerves. Sensory receptors in the skin and muscles wake up bringing new awareness to areas that have felt cut off by chronic tension patterns.

8. Be a Preventative Measure for Better Health in The Future

Getting treatment and making a plan with your health care professional will allow you to heal small injuries head on before they become chronic or debilitating. We call this a maintenance plan and have seen amazing results from clients who once would only come when they were severely hurt. Now they don't even go to that place, all it takes is half an hour every 2-3 weeks.

9. Work with A complete Health Care Team

If you're lucky enough to go to or work in a clinic with a number of different practitioners, you'll know what I mean by this. Having an entire team behind you not only will allow you or your clients to get every aspect of their health properly taken care of, but it allows the client to feel comfortable and confident in their health care plan.

10. Guidance

As practitioners, we are often asked advice and sometimes told the life story of our clients. This happens to any professional who allows their client to feel safe and confident in their presence. When you achieve this safety zone with your clients not only will they heal quicker, but they will refer clients your way as well.

Adam Bogar is the clinic director and co-owner at Dynamic Training & Rehabilitation in Ontario, Canada. [http://www.dynamictrainingandrehab.ca]

DT&R is a leading alternative health care, rehabilitation, and fitness facility that utilizes acupuncture, massage therapy, chiropractic, bootcamps, and personal training to achieve desired results.

Adam is also the co-create of therehabbiz.com, Alternative Therapy Management Group. The most powerful online strategic marketing, coaching and products for alternative health care professionals.

To learn more, check out [http://www.TheRehabBiz.com]

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Innovate to Integrate

The ever-changing consumer market is giving the organizations enough reasons to modify their strategies towards their customers. In the present era, there are two things, which can drive the profit margin of a company, one is constant innovation and the other one is to serve the customers in a better way than the next best competitor. As the consumers observe a product through the peripheral route rather than the central route, so companies need to look for the motivational factors, like-

- Daily contemplation

- Daily transformation

- Daily Casteration and finally

- Sensory gratification

These emotional factors will only be achieved iff the organization encourages an innovative culture. Innovation brings about a movement from existing state to desired state in the consumers mind.

The logic behind performing market research survey is to gauge the market potential, understand customer tastes and preferences. Innovation comes only when the company wants to satiate the needs as well as provide more value additions. Integration all the value drivers is really a critical task and it requires lot of analysis of the inspirational instincts. The reference group factor plays crucial role in delivering the right kind of product to a right kind of consumer group. The several types of reference groups are-

- Primary and Secondary

- Aspirational and Dissociative

- Formal and Informal

Innovation for integration is a necessity when the company is either thriving or else it is trying to make its footsteps in the market playground. Hierarchical value mapping defines the various levels of value realization by consumers and how organizations can offer their customers to find out the hidden values in their products. The model determining value creations is as structured below:-

FIG:- Hierarchical Value Mapping Model

To decide on what process to innovate and integrate is a herculean task and many organizations can perform this task very effectively if they follow certain principles, like General Incongruency Adaptation Level Theory (GIAL), where it's stated that the innovation should not fall between two extreme stages, otherwise it would loose meaning. The innovation must not be too alien from the current product portfolio, because it will create too much of tension, excitement in the consumers. However, as a natural process customer always want to reduce the disturbances within their mind and while doing that they generally remove different brands from their evoked set of brand personalities.

The basis of product innovation is to create a different niche market for that specific category and target a particular segment group. Inspire, Innovate, Integrate - these should sum up an organization's vision, drawing inspiration from its in-built expertise, innovating through new technologies and their usages and integrate all of them to give the best and cost-effective solutions to every business problem.

Constant innovation to offer the best optimum services and solutions to the partners should be the correct strategy to play in this dynamic world. While developing on resolving to "Innovate and Integrate", the focus must be on creating an effective change management process to implement the solutions.

In comparing the degree to which corporations integrate sustainability innovation as business strategy to doing so through product and process design, four types of corporate actors are found: leaders, laggards, dabblers, braggers. Leaders integrate sustainability innovations into both business strategy and product and process design, while laggards do neither.

Those that have pushed social and environmental issues up the priority list in their product and process design, but have yet to strengthen integration in their business strategy might be considered to be 'dabbling' with sustainability. Conversely, strong integration into business strategy without sustainability manifesting itself in product and process design might suggest 'bragging' with little action.

There may be some barriers to sustainability innovation, including "a high degree of internal and external skepticism." It also makes recommendations for companies looking to integrate sustainability innovation.

Success is usually achieved by being selective: Rather than attempt to push Sustainability-Driven Innovation too hard, too far, too soon, it is better to focus on one or two nuggets of opportunity that look promising and demonstrate some tangible benefits," the report states. "Often, careful engagement of external stakeholders is a great way to identify these opportunities."

The main concept is to integrate every business unit under the same roof, to host in the same area the whole development chain from idea through production phases, all the way to products ready for market launch. By bringing all the actors closer together the hope is to shorten the time for developing new products, and make these available to consumers much faster than what is possible today.

Cooperation and transfer of knowledge between different actors is very important for a cluster. The best way to transfer knowledge is trough personal meetings, thus it is very important to have everyone gathered at the same place.

In the knowledge economy, the one sure source of lasting competitive advantage is knowledge. In the theoretical field, interest in knowledge management has grown dramatically. In the business community, organizations are coming to regard knowledge-based intangible assets such as technological know-how and innovation as their most valuable and strategic resource, and they are also increasingly realizing that they must effectively and efficiently manage and cultivate their knowledge and competencies to maintain sustainable competitive advantage.

However, there is scarcity on knowledge strategy toward dynamically integrating technological innovation with knowledge management in academic and practical domain. Therefore, based on some theories such as technological innovation, strategic management, transaction cost economics, organizational learning and knowledge management, the framework of knowledge strategy and the model of knowledge-based communities of creation are evaluated.

The Business Architecture Integration, Innovation describes an approach and method for building an architecture of the business. It explains how to build and integrate the core cross-functional processes, sometimes called value streams, with all the architectures of the enterprise and the corporate strategy. It formally captures the intellectual capital in an "architectural type" blueprint or model of the business that is available for strategic and tactical analysis. Consequently, the business and IT teams can work in harmony with the insight gleaned from the Business Architecture to create higher profits, superior customer service and a competitive advantage for the enterprise.

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